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Promoting Australia’s wool growing credentials to the world

WoolProducers Australia took to the global stage last week to spruik the dedication and commitment that Australian woolgrowers have for their sheep and their industry.

The International Wool Textiles Organisation (IWTO) held its annual Congress, ‘Let’s talk Wool’ online, between 17 – 21 May.

WoolProducers Australia President, Mr Ed Storey provided two presentations during the week, the first focusing on the world-first ‘Sheep Sustainability Framework’ (SSF) and the second one communicating WoolProducers’ successful ‘Trust in Australian Wool’ (TIAW) campaign.

“During the Sustainability Session of the IWTO Congress I spoke about the pride in our product that the Australian wool industry has, and that through the world-first SSF we now have the mechanism to demonstrate that our wool is ethically and sustainably produced”.

“Through the SSF we aim to increase the transparency of our sheep industry by providing robust data on material issues. Our industry can now showcase sustainability and unashamedly highlight areas for improvement”. Mr Storey said.

WoolProducers also presented their Trust in Australian Wool campaign at this year’s IWTO Congress.

“Trust in Australian Wool provides our industry with the ability to showcase our world-leading practices that woolgrowers put into practice every day, along with state and national frameworks, quality assurance systems and innovations.”

“While we had many international attendees at our virtual launch of Trust in Australian Wool campaign in March, it was great to be able to keep promoting the campaign to another global audience”. Mr Storey said.

While the mulesing issue continues to cause concern amongst the international wool supply chain, initiatives such as the SSF and TIAW, provide a platform for the Australian wool industry to not only communicate how it is addressing this issue, but also places mulesing in context amongst the other animal husbandry procedures that Australian woolgrowers undertake to provide holistic animal welfare outcomes.

Mr Storey said, “I did not miss the opportunity to remind our supply chain partners, that woolgrowers are the biggest advocates of animal welfare and that we are the ones who invest in the wellbeing of our animals on a daily basis, not animal rights groups”.

“The Australian wool industry has a great story to tell, and as President of WoolProducers I am proud to continue to promote the positive and world-leading attributes that our industry possesses on behalf of all Australian woolgrowers.”



WoolProducers Australia contacts: Jo Hall, CEO

02 6110 2067

About WoolProducers’ Australia WoolProducers plays a critical role in working closely with companies and entities funded by woolgrower funds including compulsory levies or fees for service.

Its mission is to develop constructive and profitable outcomes for woolgrowers nationally.

The agency is responsible for appointing a director to each of the Australian Wool Exchange and the Australia Wool Testing Authority, promoting good corporate governance and ensuring that the interests of growers are met.

WoolProducers maintains a working relationship with Australian Wool Innovation as the voice of woolgrower shareholders. It aims to contribute to AWI’s programs for the benefit of growers, promoting responsible use of levy funds and ensuring good corporate governance.


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