Meet Our Team

WoolProducers Australia is led by a National Executive made up of woolgrowers from around Australia. Each state farm organisation member is represented on the executive, while another three members are independently elected by the growers Australia-wide.

Democratically elected independent members gives anyone involved with wool growing in Australia the opportunity to be a part of the leadership team. This sets WPA apart from other grower groups and gives it the mantle of the true democratic voice of the Australian wool industry.


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Jo Hall

Chief Executive Officer

Jo has a passion for the wool industry, having grown up on a wool and beef property in southern NSW, and has spent most of her working life in various facets of the industry.

Jo joined WoolProducers Australia as the Animal Health and Welfare Policy Director in February 2011 and was appointed as CEO in December 2014. Prior to that Jo worked for AgForce Queensland as the Sheep & Wool Policy Director.

Jo has represented the wool industry at state, national and international levels throughout her career across a range of issues affecting the industry.

Jo has worked in wool production, on-farm testing and shearing sheds across NSW and has a degree in Agribusiness from the University of Sydney.

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Adam Dawes

General Manager

Adam joined WoolProducers Australia in 2020. Adam grew up on a wool producing property near Yass, NSW and studied a Bachelor of Agriculture (Agronomy) at Charles Sturt University in Wagga Wagga.


Following studies Adam worked for 4 years as an agronomist in the Southern Tablelands of NSW before moving into the federal Department of Agriculture,  where he worked in various biosecurity and trade related roles.

Adam spent 4 years working for the Falklands Islands Government Department of Agriculture, initially as the agronomist and subsequently as the Senior Agricultural Advisor.

Adam is keen to contribute to the long-term sustainable growth of the Australian wool industry through informed investment in research and development, maintenance of benchmark animal welfare standards, sustainable environmental management, developing consumer awareness and advocacy for what is nothing short of the greatest natural fibre in the world. 


Board of Directors

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Edward Storey

President (Independent)

Edward, a fourth generation wool producer, runs an 8000 head super-fine merino flock with his wife, Nicki and their three children just outside of Yass, NSW. Carrying an Economics degree from Sydney University, and Chairman of the NSW Farmers Association Wool Advisory Committee Ed provides significant insight into the wool industry and how it will look in the future.

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Glen Tilley

Livestock SA

Glen is a fifth-generation farmer in the Tarlee-Kapunda district. Over the past 25 years he has had a strong interest in the livestock industry, particularly the sheep industry. During this time, he chaired the Lower North Lamb Group; Milk-Fed Lamb Group; SA Lamb Development Team and the Producer Advisory Panel of SheepConnect SA. Glen joined Livestock SA as a Director in 2021.

Representing Livestock SA


Steve McGuire

WA Farmers

Steve runs a commercial merino flock with his wife Andrea and their children Jane and Toby. Steve’s property, Tourgarup, is located at Kojonup in the Great Southern region of Western Australia. Steve joined WoolProducers in 2017 as the delegate from the WA Farmers Livestock Council, of which he is the Vice-President. Steve has been involved actively with WA Farmers for 5 years.


Representing WA Farmers


Stacey Lugsdin

Independent Director

Stacey is a commercial wool producer from Hay in south western NSW.  Stacey manages the family’s self-replacing Merino enterprise which averages 19-20 micron.  Stacey’s husband Ian and their six children are all involved in various parts of the family businesses: Lugsdin Farming, Lugsdin Toyota and Hay Motors.  Stacey has a passion for genetic improvement in their flock to produce a product that is sustainable both economically and environmentally for future generations.

Independent Director

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Helen Carrigan

NSW Farmers Association

Helen and her husband, Chris run a 4000 self-replacing dual-purpose Dohne flock.

Their property 'Welbon', Garah is situated in Northern NSW. 

Joining Wool Producers in 2020, Helen is keen to reflect the NSW voice and opinion of Wool Producers as the representative for NSW Farmers Association, being Chair of its Wool Advisory Committee. 

Representing NSW Farmers Association

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Steve Harrison

Vice President (Independent)

Steve lives in Gippsland, Victoria with his wife and three daughters. Steve owns Bindawarra Merino Stud and runs a successful commercial sheep flock of 4000 ewes. Steve is a Life Member of the Gippsland Sheep Breeders Association and has been a VFF Livestock Councillor for a number of years with the VFF Livestock Group.  He was appointed an independent WoolProducers director in 2011.

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Brett Smith

AgForce Queensland

Representing AgForce Queensland

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John Hassell

Independent Director

John and his wife Michelle run a mixed farming enterprise, comprising cropping and merino ewes, 200km SE of Perth between Pingelly and Wickepin. John has been an active member of WA Farmers for about 15 years at a zone and state level. He was a member of the APVMA advisory board and a member of the board of the CBH group.

Independent Director

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Simon Riddle

VFF Livestock Group

Simon lives in North-east Victoria with his wife and two children.  They own and operate a 18-19 micron self replacing merino flock and poll merino stud, currently lambing down around 2000 ewes.  Simon joined WoolProducers in 2020 as the delegate from VFF Livestock Group.

Representing VFF livestock Group

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Tim McShane

Tasmanian Farmers & Graziers Association

Tim is a fifth generation farmer in the southern midlands of Tasmania.  Together with wife Felicity, brother Andrew and his wife Allison they run a Poll Merino Stud and a flock of 30,000 fine wool merinos ewes.  Tim has an Advanced Diploma in Farm Management from Glenormiston and completed a Marcus Oldham Rural Leadership Program in 2005.  He has been a member of the Tasmanian Sheep Connect PAP and the TFGA Wool Council for 15 years.

Representing TFGA

Health and Welfare Committee

Image by Vince Veras

Bradley Venning

Australian Superfine Wool Growers Association (ASWGA)


Brenton Heazlewood

Australian Stud Sheep Breeders Association (ASSBA)

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Andrew Whale

Australian Veterinarian Association (AVA)

Youth Ambassadors

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Makaela Knapp

Makaela is currently involved in Australian agriculture at a grass roots, educational and policy level.


Working on her family’s Katanning, WA farm at a very hands-on level, Makaela understand first-hand the rewards but also challenges that are faced by wool producers.


From a young age Makaela has also been passionate, had a keen interest and shown enthusiasm for wool and growing the fibre; it is a part of her life in every way.


Makaela also currently sits on the WA Farmers Livestock Council as she has an active interest in contributing to the policies that will influence her future in agriculture as a sheep and wool producer.


Makaela aspires to be a part of the change and future now.

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Erin Douglas

Erin is currently studying a Bachelor of Agriculture at the University of New England, Armidale and aims to improve Australia’s farming practices through innovation and sustainability.


Erin looks forward to researching renewable methods of farming, as well as working with wool as a sustainable resource. In addition to this, Erin aspires to set up international exchange programs for youth in the sheep and wool industry, which is already in the works.


From the age of 12 Erin has had a strong passion for wool, with her love of the fibre taking her around the country and overseas.


Having entered the industry through a livestock program, and judging and showing her stud Corriedales throughout Victoria, Erin understands the necessity of bringing youth into agriculture.


Erin’s extensive work with youth in agriculture, and her passion and love for wool encourages her to believe she can continue to make a difference in our industry.


Jen Medway



Norm Smith

SRS Genetics

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James Morgan

Australian Wool Innovation (AWI)