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WoolProducers Australia continuing to Raise the Baa in Industry Capacity Building

Updated: May 12, 2021

WoolProducers Australia is excited to announce that the third and final round of nominations of our ‘Raising the Baa’ Leadership in Agriculture Program are now open.

WoolProducers identified a gap in industry representative capacity building within the Australian wool industry. In order to address this gap, WPA pursued and were successful in obtaining a grant under the Commonwealth Government’s Leadership in Agricultural Industries Fund.

WoolProducers President, Ed Storey said, “While there are a number of leadership programs that exist in the wool industry, there was no program that focused on enhancing the governance, policy and advocacy capacity of the industry”.

There are two separate components of the Program that WoolProducers are currently taking nominations for - Australian Institute of Company Director (AICD) – Company Directors Course and the WoolProducers Australia Youth Ambassador.

“We have had a wonderful response over the previous two rounds and have to date put 10 recipients through the esteemed AICD Company Director course. The recipients have been a diverse group of people who all have varying roles within the wool industry”. Mr Storey said.

“Ms Sam Wan was awarded the last WoolProducers Youth Ambassador and during her time in that role, has not only presented insightful policy projects to the WoolProducers Board but also provided considered input into industry issues.” Mr Storey said.

WoolProducers are again seeking nominations from interested parties who have a passion for the wool industry and are active in any sector of industry throughout the supply chain.

The AICD Company Directors Course is a globally recognised qualification which provides participants with a thorough understanding of corporate governance.

While the WoolProducers Youth Ambassador provides a young person, aged between 18-35 years of age, with the opportunity to join the WoolProducers Board as an observer for a 12-month period.

Mr Storey said, “This concept is aimed at providing exposure and experience to young people who have an interest in industry policy development and agri-politics in general”.

“The Raising the Baa Program enables future leaders of the wool industry to gain knowledge in compliance, risk, strategy, finance and the role of the board.” Mr Storey said.

Unlike previous years there will be the option for successful candidates to undertake the course either face-to-face or online due to uncertainty of travel due to COVID-19.

Course costs, accommodation and travel expenses if applicable, will be covered. Nominees will be required to apply for these positions and all appointments will be merit based. Nominations close on 19 April, 2021. For further information email



WoolProducers Australia contacts: Jo Hall, CEO

02 6110 2067

About WoolProducers’ Australia WoolProducers plays a critical role in working closely with companies and entities funded by woolgrower funds including compulsory levies or fees for service.

Its mission is to develop constructive and profitable outcomes for woolgrowers nationally.

The agency is responsible for appointing a director to each of the Australian Wool Exchange and the Australia Wool Testing Authority, promoting good corporate governance and ensuring that the interests of growers are met.

WoolProducers maintains a working relationship with Australian Wool Innovation as the voice of woolgrower shareholders. It aims to contribute to AWI’s programs for the benefit of growers, promoting responsible use of levy funds and ensuring good corporate governance.


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