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WoolProducers Australia continuing to Raise the Baa in Industry Capacity Building

WoolProducers Australia is pleased to announce that we able to offer three more on-line Australian Institute of Company Director (AICD) - Company Director courses and are calling for nominations under our ‘Raising the Baa’ Leadership in Agriculture Program.

WoolProducers are also excited to call for young people in the wool industry to apply to become our next Youth Ambassador.

WoolProducers CEO, Ms Jo Hall said, “Due to interruptions from Covid-19 over the past few years, participants have had to undertake the AICD courses on-line rather than in person resulting in an underspend of the grant, therefore we are able to offer these additional placements”.

There are two separate components of the Program that WoolProducers are currently seeking nominations for - Australian Institute of Company Director (AICD) – Company Directors Course and the WoolProducers Australia Youth Ambassador.

“We are proud of this program and at its completion will have enabled a total of 19 wool industry participants through the esteemed AICD Company Director course. The recipients have been a diverse group of people who all have varying roles within the wool industry”. Ms Hall said.

WoolProducers are again seeking nominations from interested parties who have a passion for the wool industry and are active in any sector of industry throughout the supply chain.

The AICD Company Directors Course is a globally recognised qualification which provides participants with a thorough understanding of corporate governance.

While the WoolProducers Youth Ambassador provides a young person, aged between 18-35 years of age, with the opportunity to join the WoolProducers Board as an observer for a 12-month period.

Such is the success of the Raising the Baa Program, the WoolProducers Board have resolved to keep the Youth Ambassador roles continuing post the conclusion of the project.

Ms Hall said, “This is in recognition of not only the benefits, experience and insights that the Ambassadors receive, but also the positive influence of having a youth perspective on the discussions around the WoolProducers table”.

This concept is aimed at providing exposure and experience to young people who have an interest in industry policy development and agri-politics in general.

“The Raising the Baa Program enables current and future leaders of the wool industry to gain knowledge in compliance, risk, strategy, finance and the role of the board.” Ms Hall said.

WoolProducers identified a gap in industry representative capacity building within the Australian wool industry. In order to address this gap, WPA pursued and were successful in obtaining a grant under the Commonwealth Government’s Leadership in Agricultural Industries Fund.

AICD course and Youth Ambassador travel costs will be covered. Nominees will be required to apply for these positions and all appointments will be merit based. Nominations close on Thursday, 7th April, 2022. For further information email



WoolProducers Australia contacts:

Jo Hall, CEO

02 6110 2067

Ed Storey, President

0438 309 500

About WoolProducers’ Australia WoolProducers plays a critical role in working closely with companies and entities funded by woolgrower funds including compulsory levies or fees for service.

Its mission is to develop constructive and profitable outcomes for woolgrowers nationally.

The agency is responsible for appointing a director to each of the Australian Wool Exchange and the Australia Wool Testing Authority, promoting good corporate governance and ensuring that the interests of growers are met.

WoolProducers maintains a working relationship with Australian Wool Innovation as the voice of woolgrower shareholders. It aims to contribute to AWI’s programs for the benefit of growers, promoting responsible use of levy funds and ensuring good corporate governance.

WoolProducers is the sole wool industry member of Animal Health Australia, and as such, carries a significant responsibility for decision making on behalf of the industry in the event of an emergency animal disease outbreak.

As the only wool grower organisation with membership of the National Farmers’ Federation, WoolProducers is responsible for providing key policy advice on behalf of our members, and other wool growers, to Australia’s peak farm body.

WoolProducers also works closely with the Federal Government Departments on key issues such as animal health and welfare, biosecurity, pest management control, natural resource management, drought preparedness, emergency animal disease outbreak preparedness and industry development, including research, trade and logistics.


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