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WoolProducers celebrating all things ag during National Ag Day

WoolProducers are today celebrating National Ag Day and is encouraging all of those working in ourwonderful industry, regardless of if you are a producer, shearer, farm hand, wool handler or classer, wool broker, exporter, researcher, stock carter, fashion designer, processor, contractor or policy setter to take the time to share your story on social media.

This year’s Ag Day is asking all Australian’s to “Choose their AgVenture”.

WoolProducers CEO, Ms Jo Hall said, “There are so many opportunities in the wool industry

outside of producing our sustainable premium fibre that most people simply wouldn’t think about”.

For example, Australia as the largest producer of apparel wool in the world, is keenly attuned to the world’s fashion industry, a fact often overlooked by those working in remote shearing sheds across Australia.

“What other industry can draw a direct link between semi-arid pastoral zones where some of our best wool is produced and the catwalks of Milan and Paris?” Ms Hall said.

WoolProducers are asking anyone involved in the wool industry to take to social media to share what you’re doing and promote the diverse roles that the wool industry offers.

Ms Hall said, “We believe that those that are working in industry are the best advocates to promote our vibrant sector, so get on social media and show and tell the world what you’re doing today using the hashtags #AgDayAU, #AgVenture and #wool.”

“You never know who you might encourage to take a closer look at our industry and consider the possibilities of where are career in wool may take them”. Ms Hall said .

The Australian wool industry is such an important part of our agricultural sector and WoolProducers is immensely proud of the fact that our industry contributes an average of $3.5 billion in exports to the Australian economy whilst employing 200,000 people, ensuring stronger regional communities.

“So regardless of if you are in the paddock, the shearing shed, a research lab or even in a boardroom, make sure you take the time to celebrate all things agriculture today and choose you AgVenture.” Ms Hall said.



WoolProducers Australia contacts:

Jo Hall, CEO

02 6110 2067

Ed Storey, President

0438 309 500

About WoolProducers’ Australia WoolProducers plays a critical role in working closely with companies and entities funded by woolgrower funds including compulsory levies or fees for service.

Its mission is to develop constructive and profitable outcomes for woolgrowers nationally.

The agency is responsible for appointing a director to each of the Australian Wool Exchange and the Australia Wool Testing Authority, promoting good corporate governance and ensuring that the interests of growers are met.

WoolProducers maintains a working relationship with Australian Wool Innovation as the voice of woolgrower shareholders. It aims to contribute to AWI’s programs for the benefit of growers, promoting responsible use of levy funds and ensuring good corporate governance.

WoolProducers is the sole wool industry member of Animal Health Australia, and as such, carries a significant responsibility for decision making on behalf of the industry in the event of an emergency animal disease outbreak.

As the only wool grower organisation with membership of the National Farmers’ Federation, WoolProducers is responsible for providing key policy advice on behalf of our members, and other wool growers, to Australia’s peak farm body.

WoolProducers also works closely with the Federal Government Departments on key issues such as animal health and welfare, biosecurity, pest management control, natural resource management, drought preparedness, emergency animal disease outbreak preparedness and industry development, including research, trade and logistics.


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